Hardee's KSA TVC - Saudi Accent

For Hardee’s KSA commercial, I had the opportunity to collaborate with an international team under a very tight deadline.

The client was based in Saudi Arabia, while the production house managed the project from London. I recorded from my home studio in Milan, Italy, connecting live with the team to ensure every detail matched their vision.

One of the key challenges was achieving the authentic Saudi accent. With the client’s real-time guidance during our live session, I adapted the delivery and pronunciation to perfectly capture the brand’s local identity.

Despite the time difference and fast turnaround, we successfully managed a smooth remote workflow:

Live directed session with the client in Saudi Arabia

Instant feedback and adjustments for the correct Saudi tone and style

Professional studio-quality audio delivered within the tight deadline

The final result was a broadcast-ready commercial that resonated with the Saudi audience and met the client’s expectations—delivered on time and with precision.